AT&T Campaign Supports Black History Month - Event Marketer

AT&T Campaign Supports Black History Month

AT&T on Feb. 1 launched 28 Days, an inspirational speaker series, that will be held in five cities throughout Black History Month. The program is one of many events and activities that the telecommunications company sponsors to connect with the African-American, Hispanic and Asian communities, which represent 36 percent of the U.S. population.

At 28 Days events, hip-hop artist and activist Common, the host of the series, shares the stage with a featured speaker. Tech TV personality Mario Armstrong kicked off the series on Feb. 7 at the Atlanta Symphony Hall. Additional programs will feature political activist Kevin Powell, media industry veteran Tai Beauchamp and entrepreneur Daymon John. The series wraps on Feb. 28 in Oakland, CA, with philanthropist Cookie Johnson.

AT&T products and services are showcased during the events where attendees can register to win prizes, opt in to AT&T’s mailing list and friend the company on Facebook. They can also recharge their cell phones. A dj spinning tunes keeps the program high-energy. All of the events will be streamed online.

“We wanted a new way to reach out with speakers who have something to say that people could utilize today to start writing their own history,” Jennifer Jones, vp-diverse markets, AT&T mobility and consumer markets, told Buzz. “It is important to us as a company to be a part of the community that we do business in.” Agencies: MediaEdge, New York City; Open Channels, Fort Worth, TX; SandersWingo, Austin; The Marketing Arm, Dallas.

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