B-to-C Events

Diet Coke Tackles Heart Disease

By

Two teams of UCLA students went head-to-head in a game of capture the flag where the goal wasn’t only to get the most flags, but to get the most dollars for heart health, thanks to Diet Coke and its…

More on This Topic

Festivals & Fan Cons

Comic-Con 2026, Part 2: Quests, Character Journeys and Cafes

The Brief Roundup

The Brief: Retro Malls and Cheese Ball Challenges

Pop-Ups

Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event

Trend of the Week

Experiential Marketing Trend of the Week: Delivery Design

Sponsorships

Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

With the WNBA continuing to hit record viewership and attendance numbers, the league’s 30th season celebration couldn’t have come at a better time, and All-Star Weekend in Chicago continued to build on that momentum.
Festivals & Fan Cons

Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

Event Peeps Ilana Gilovich-Stossel Graphic
Podcast

Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel

The Brief Roundup

The Brief: Boot Rooms and Beer Windows

Uber “Sorry for Your (Team’s) Loss” Mobile Activation
Trend of the Week

Experiential Marketing Trend of the Week: Commiseration Activations

Popular

  1. Experiential Marketing Trend of the Week: Delivery Design
    Conferences

    Experiential Marketing Trend of the Week: Delivery Design

  2. Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
    Festivals & Fan Cons

    Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

  3. Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations
    Festivals & Fan Cons

    Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

  4. Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel
    Podcast

    Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel

  5. Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event
    Pop-Ups

    Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event

  6. 5 Big Experiential Themes from Fanatics Fest 2026
    Festivals & Fan Cons

    5 Big Experiential Themes from Fanatics Fest 2026

  7. Swag That Works: The New Rules for Trade Show Giveaways
    Trade Shows

    Swag That Works: The New Rules for Trade Show Giveaways

  8. Experiential Marketing Trend of the Week: Commiseration Activations
    Sponsorships

    Experiential Marketing Trend of the Week: Commiseration Activations

  9. 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
    Festivals & Fan Cons

    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups