B-to-C Events
Microsoft Opens Up Family Portrait Studios to Bond with Urban Moms
This April the Microsoft Windows brand for the first time turned to experiential marketing to give its Windows Live Photo Gallery and Windows Live Spaces photo sharing and social networking services a boost in awareness. From April 19 through May 11 residents and visitors to New York City’s Brooklyn Heights and San Francisco’s Pacific Heights...
Alaska Town Renamed Jolt During Summer Solstice
Energy drink Jolt recently capitalized on the summer solstice—the longest day of the year—by airlifting cases of their product to sleep-deprived citizens of Barrow AK the northernmost U.S. city. The beverage was distributed precisely at the solstice (approximately 8 p.m. on June 20)—which was exactly five weeks and six days after sunrise there with another...
Chrysler Partners With Six Flags
Chrysler is partnering with theme park company Six Flags in an effort to give consumers one-on-one experiences with its Chrysler Jeep and Dodge vehicles. Chrysler will have a significant presence at 10 Six Flag theme parks this summer and will add more parks in 2009. Additionally Chrysler Jeep and Dodge vehicles will become the “official...
Bravo Promos Show With Free Hair Styling
To promote the second season of “Shear Genius ” cable net Bravo last month offered New Yorkers free blowouts by the show’s 12 contestants in a one-day Times Square pop-up hair salon. The first 100 guests in line for a blowout received a gift bag brimming with Nexxus hair products. A key design element: 10...