B-to-C Events
NYC Turns Streets Into Pedestrian-Friendly Walkways
For three Saturdays in August the Big Apple is temporarily blocking taxis and cars from one if its busiest city streets and is instead welcoming pedestrians to stroll walk bike and run the nearly seven-mile route. The city’s Summer Streets program runs along Park Avenue from the Brooklyn Bridge to 72nd Street on August 9...
Ford Shows Off Sync Technology In 28-city Tour
To create buzz for its Sync technology offered in Ford Lincoln and Mercury vehicles Ford is connecting with consumers in 28 cities at state fairs festivals and other family events through next month. The tour is broken up into several challenges to target consumers of all ages and teach them about the product. The Sync...
Qwest Ties High Speed Service To Racing Record
To connect with Minnesota Vikings fans Qwest Communications on Sept. 21 set up the Qwest High Speed Challenge in an area outside the Metrodome where the Vikings have an interactive experience open to the public before each game. The tie in: Qwest linked its fiber-optic fast Internet service to the local sports hero’s speed to...
UPS Sponsors Driver David Ragan
UPS has signed a multiyear deal to sponsor NASCAR driver David Ragan. Ragan will race the No. 6 UPS Ford Fusion next year in the Sprint Cup Series. Both Ragan and Roush Fenway Racing (the team Ragan drives for) will be supported by UPS with a variety of new marketing advertising and hospitality programs.