Heineken Sparks Party Upgrades On Social Media B-to-C Events Posted on December 30, 2014 by Rachel Boucher Heineken set out to give holiday hosts in New York City this month the chance to upgrade their parties with #SparkMyParty, a “delivery service” for of-age consumers. The social media-based… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Green Lights: Three Ways Community Activities Can Bolster Event Marketing Campaigns Canon Partners with M. Night Shyamalan for a ‘Knock at the Cabin’ Booth at CES How Plant-based JUST Egg is Scrambling Sampling in Cities Nationwide Fore! Google Gets Experiential With a Product-Inspired Mini Golf Course