Heineken's Social Media Campaign Sparks Holiday Party Upgrades

Heineken's Social Media Campaign Sparks Holiday Party Upgrades
Heineken party packages

Heineken Sparks Party Upgrades On Social Media

Heineken set out to give holiday hosts in New York City this month the chance to upgrade their parties with #SparkMyParty, a “delivery service” for of-age consumers. The social media-based…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
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