Heineken Sparks Party Upgrades On Social Media B-to-C Events Posted on December 30, 2014 by Rachel Boucher Heineken set out to give holiday hosts in New York City this month the chance to upgrade their parties with #SparkMyParty, a “delivery service” for of-age consumers. The social media-based… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles How Verde Farms Leveraged its First Pop-up and Influencer Dinner to Educate Consumers The Experience Performance Hub How Brands Swapped the Runway for Pop-up Events During New York Fashion Week The Brief: Mulch Mobiles and T-Rex Leather