Heineken Sparks Party Upgrades On Social Media B-to-C Events Posted on December 30, 2014 by Rachel Boucher Heineken set out to give holiday hosts in New York City this month the chance to upgrade their parties with #SparkMyParty, a “delivery service” for of-age consumers. The social media-based… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles From Best Buy to Salesforce, Top 17 Booth Builds from the HIMSS24 Show Floor EA Sports Expands its Super Bowl Presence to Focus on Fan Engagement SelvaRey Rum CMO Brielle Caruso on Experiential Marketing Post-Pandemic Las Vegas: Sports Illustrated Aligns With Two Marquee Events