When we rolled out our inaugural Event Technology Awards program four years ago, event marketers were eagerly grabbing hold of the most cutting-edge technologies out there, and integrating them into their events. Today, they’re not only making those technologies their own—they’re literally making the technologies.
It’s an incredible evolution to witness, as event marketers, their technology partners and a growing cast of niche experts transform the experiential industry from technology “borrowers” into technology creators, building new products and innovating ideas so cool and sophisticated, other industries are lining up to borrow them, too.
The Event Technology Awards is the first program established to recognize the power of integrating technology across events and trade shows. In this, our fourth annual special report highlighting the year’s top award-winning programs, we spotlight the best use of event technology across 22 categories and hundreds of digital platforms.
More than 600 entries were received this year, making this our largest, most competitive Event Technology Awards to date. And after a two-week judging by a panel of brand-side marketers, top honors were awarded at a Gala event at the fourth annual EventTech conference at the Bellagio in Las Vegas, Nov. 3-5.
The Event Technology Awards represent what happens when possibilities and passion combine to become reality. It’s the best of the sky’s-the-limit kind of thinking this industry is known for. And one exciting point in an evolution that we are honored to acknowledge and follow in the months and years ahead.
Congratulations to all of this year’s Event Technology Award winners.
BEST TOUCH- OR GESTURE-BASED EVENT INTERACTIVE
Gold Winner
Campaign: Ecomagination Centre
Client: GE
Partner: Imagination
Silver Winner
Campaign: Jordan XX9 Interactive
Client: Nike
Partners: Mosaic, M1 Interactive
Bronze Winner
Campaign: Texas on Tour
Client: Texas Office of the Governor, Economic Development & Tourism
Partners: RedPeg, Pearl Media
BEST USE OF PROJECTION MAPPING
Gold Winner
Campaign: Worldwide Sales Conference
Client: Adobe
Partner: Ideas with Impact
Silver Winner
Campaign: Adult Swim Meatwad Dome Experience
Client: Turner Broadcasting System
Partners: Vortex Immersion Media, Golden Wolf Ltd.
Bronze Winner
Campaign: Rockit Event
Client: DealerSocket
Partner: Multi Image Group
BEST USE OF GAMIFICATION
Gold Winner
Campaign: Big Shot Game
Client: American Express
Partners: Momentum Worldwide, Colorfield, Astound Group
Silver Winner
Campaign: EDGE Game
Client: Verizon
Partners: T.D. Wang, Zugara
Bronze Winner
Campaign: Touchdown Drive Challenge
Client: Nissan
Partners: TrojanOne, wonderMakr
BEST USE OF A/V
Gold Winner
Campaign: Redefine Possible
Client: EMC
Partner: City Creative
Silver Winner
Campaign: 2014 NewFront
Client: AOL
Partner: Barkley Kalpak Agency
Bronze Winner
Campaign: 2014 Upfront
Client: Discovery Communications
Partners: DePalma Productions, LMG Show Technology
BEST AUDIENCE INTERACTION
Gold Winner
Campaign: 2014 Gaming Awards
Client: South by Southwest
Partner: Audience Entertainment
Silver Winner
Campaign: Get Your Billion Back America
Client: H&R Block
Partners: Ketchum, Decibel Management, M1 Interactive
Bronze Winner
Campaign: Tic Tac Presents: The My Pack Tour
Client: Ferrero USA
Partners: Legacy Marketing Partners, MoZeus
BEST USE OF HANDHELD TECHNOLOGY
Gold Winner
Campaign: Digital Landscaping
Client: Nissan
Partner: George P. Johnson
Silver Winner
Campaign: Working from “Home”
Client: Microsoft
Partners: Geometry Global
Bronze Winner
Campaign: Galaxy Mega at Life is Beautiful
Client: Samsung
Partners: MAC Presents, Eyes and Ears Entertainment
BEST EVENT APP
Gold Winner
Campaign: Cannes Lions
Client: Lions Festivals
Partners: Eventbase, Urban Airship, Gimbal
Silver Winner
Campaign: Worldwide Owner/Operator Convention
Client: McDonald’s
Partners: Kindle Communications, Urban Airship
Bronze Winner
Campaign: Game Developer Conference
Client: UBM
Partners: DoubleDutch
BEST EVENT CAMPAIGN MICROSITE/WEB PAGE/HUB
Gold Winner
Campaign: Hampton Hotels Ultimate GM Huddle
Client: Hilton
Partners: agencyEA, Tagboard
Silver Winner
Campaign: To Be Loved in Seattle
Client: Delta Airlines
Partners: MAC Presents, The Uprising Creative
Bronze Winner
Campaign: Cadillac Microsites
Client: General Motors
Partners: Jack Morton Worldwide, eshots
BEST USE OF TECHNOLOGY FOR DATA-COLLECTION AND/OR MEASUREMENT
Gold Winner
Campaign: PinPoint Social
Client: Ford
Partners: Team Detroit, Flash Point Communications
Silver Winner
Campaign: Adult Swim Fun House & Meatwad Dome Experience
Client: Turner Broadcasting System
Partners: Thuzi, Vortex Immersion Media, Hadley Media, Golden Wolf Ltd.
Bronze Winner
Campaign: Test Our Metal
Client: Harley Davidson
Partner: TabbleDabble
BEST USE OF VIDEO STREAMING
Gold Winner
Campaign: Hot Wheels Track Builder Challenge
Client: Mattel
Partners: TrojanOne, wonderMakr
Silver Winner
Campaign: Makeover Day
Client: Mary Kay
Partner: BestBuzz
Bronze Winner
Campaign: Virtual Systems Engineer Conference
Client: EMC
Partner: INXPO
BEST USE OF RFID/NFC
Gold Winner
Campaign: Insider Band
Client: Esurance
Partner: ClearHart
Silver Winner
Campaign: All-Star FanPass
Client: Major League Soccer
Partner: FISH Technologies
Bronze Winner
Campaign: MyOpen Pass
Client: American Express
Partners: Momentum Worldwide, HelloWorld
BEST USE OF FACEBOOK
Gold Winner
Campaign: PinPoint Social
Client: Ford
Partners: Team Detroit, Flash Point Communications
Silver Winner
Campaign: Whatever, USA
Client: Anheuser-Busch InBev
Partners: Mosaic, dwinQ
Bronze Winner
Campaign: Oprah’s The Life You Want Weekend
Client: Harpo Studios
Partners: WME Live, LeadDog Marketing Group, Thuzi, PixMob, Harpo Live
BEST USE OF TWITTER
Gold Winner
Campaign: #WhosGonnaWin
Client: Verizon
Partners: Wasserman Media Group, Soso Limited
Silver Winner
Campaign: Cisco Live
Client: Cisco
Partner: GolinHarris
Bronze Winner
Campaign: JiveWorld
Client: Jive Software
Partner: Quickmobile
BEST USE OF INSTAGRAM
Gold Winner
Campaign: Scion Swag Machine
Client: Toyota
Partners: Spinifex, George P. Johnson
Silver Winner
Campaign: #BKLovesMayer Contest
Client: Citi
Partners: MAC Presents, The Uprising Creative
Bronze Winner
Campaign: Beauty Garden Party
Client: Target
Partners: Caravents
BEST OVERALL USE OF SOCIAL MEDIA (B-TO-B)
Gold Winner
Campaign: Cisco Live
Client: Cisco
Partner: GolinHarris
Silver Winner
Campaign: Worldwide Partner Conference
Client: Microsoft
Partner: In-house
Bronze Winner
Campaign: Tour de Cure
Client: American Diabetes Association
Partner: Tagkast
BEST OVERALL USE OF SOCIAL MEDIA (B-TO-C)
Gold Winner
Campaign: 2014 Winter Olympics
Client: Visa
Partner: MRY
Silver Winner
Campaign: Rising Stars
Client: Abercrombie and Fitch
Partner: Caravents
Bronze Winner
Campaign: Essence Fest 2014
Client: Essence Magazine
Partners: Solomon Group, Postano
BEST USE OF A SINGLE TECHNOLOGY (B-TO-B)
Gold Winner
Campaign: E3 Bullet Time Experience
Client: Wargaming
Partner: Inhance Digital
Silver Winner
Campaign: HIMSS iPad Video Wall
Client: Siemens
Partners: Live Marketing, M1 Interactive, Fred Blurton Productions
Bronze Winner
Campaign: Virtual Environment
Client: The Marketing Scope
Partner: InterCall
BEST USE OF A SINGLE TECHNOLOGY (B-TO-C)
Gold Winner
Campaign: Into the Storm Oculus Rift Experience
Client: Warner Bros.
Partner: Omnicom Media Group
Silver Winner
Campaign: Larger Than Life Connect Interactive
Client: MINI
Partners: Czarnowski, Acme Design
Bronze Winner
Campaign: Drone Selfie
Client: Sony
Partner: Isobar
BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-B)
Gold Winner
Campaign: AdWords Performance Forum
Client: Google
Partner: FreemanXP
Silver Winner
Campaign: Worldwide Owner/Operator Convention
Client: McDonald’s
Partners: Kindle Communications, Urban Airship
Bronze Winner
Campaign: 2014 Client Summit
Client: Experian
Partners: Apple Rock Displays, PSAV
BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)
Gold Winner
Campaign: Oprah’s The Life You Want WeekendClient: Harpo Studios
Partners: WME Live, LeadDog Marketing Group, Thuzi, PixMob, Harpo Live
Silver Winner
Campaign: Power House
Client: Verizon
Partner: Wasserman Media Group
Bronze Winner
Campaign: The Bentley Studio
Client: Bentley Motors
Partners: Momentum Worldwide, Your Majesty
BEST DIGITAL+LIVE CAMPAIGN (B-TO-B)
Gold Winner
Campaign: Worldwide Partner Conference
Client: Microsoft
Partner: In-house
Silver Winner
Campaign: Bosch Experience
Client: Bosch
Partner: FUSION Marketing
Bronze Winner
Campaign: Makeover Day
Client: Mary Kay
Partner: BestBuzz
BEST DIGITAL+LIVE CAMPAIGN (B-TO-C)
Gold Winner
Campaign: Happiness Flag
Client: Coca-Cola Co.
Partner: ignition
Silver Winner
Campaign: Trophy Experience
Client: Heineken
Partner: United State of Fans/TBWA
Bronze Winner
Campaign: Puppy Bowl VIP House Party
Client: Animal Planet
Partner: House Party
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