B-to-C Events – Page 523 – Event Marketer

B-to-C Events – Page 523 – Event Marketer

B-to-C Events

January 28, 2010

Face-Lift: Keeping Pop-Ups Fresh The Second Time Around

Sometimes the maxim “If it ain’t broke don’t fix it ” just doesn’t apply. To wit event marketers working on the second iteration of a successful pop-up face a unique struggle: finding the balance between creating a unique experience that capitalizes on all the great elements from the first pop-up while introducing enough new stuff...

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January 28, 2010

Inside Colgate-Palmolive’s ‘Bright Smiles, Bright Futures’ Program

Colgate-Palmolive has been marketing successfully to elementary schools via its Bright Smiles Bright Futures program for 18 years. The ongoing program has become more and more interactive with an increasing presence at schools nationwide. It currently produces annual plays at schools brings in high-profile celebrities and stations mobile dental vans at schools and other locations...

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January 28, 2010

Challenger brands take on the big guys

If the tale of the tortoise and the hare has taught us anything it’s to never underestimate the underdog. Big brands with big budgets may have a head start in the marketplace but just like the clever tortoise creative challenger brands are finding ways to win the race. To stand out against the big guns...

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January 28, 2010

Food Network

Celebrity appearances are a perennial tactic in the event marketer’s cookbook. But there’s a new winning recipe on the rise: celebrity chefs. Popular Food Network stars like Emeril Lagasse and Rachael Ray have been cooking their way into America’s hearts for years. And cookware brands like All-Clad and Meyer have put these chefs’ signatures all...

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January 28, 2010

Mobile Marketing Vehicles Bring Big Tech

When it comes to mobile tours technology is one of the best ways to differentiate one truck from another. Graphics are eye-catching but for an engaging consumer connection high-tech touches such as lighting and sound effects interactive touchscreens and other cutting-edge gizmos make the experience memorable and worth the investment of time energy and dollars.

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