B-to-C Events
Easing into virtual events
For many event marketers and their customers, taking the leap into virtual events can feel like a trip to a foreign land. Whether they are using a virtual platform to complement or replace a live event, marketers worry that their attendees won't sign up, won't show up or won't know how to participate once they...
The 411 on H1N1
For all of its events, Microsoft has a security and health mitigation plan in place. Until last year, it had rarely ever needed to put it into practice. Then came a case of the swine flu just days before its Imagine Cup 2009 event, held July 3-8 in Cairo, Egypt. Students from all over the...