B-to-C Events

Inside Microsoft

The tipping point happened about 12 years ago. It was a warm April day in 1998 and inside Chicago’s McCormick Place convention center, more than 100,000 people gathered for the spring COMDEX trade show, one of the largest technology events in the world.

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Warner Bros. Hits Malls to Showcase New Video Games

Warner Brothers Studios recently wrapped a 12-stop interactive mall tour in December in Gurnee, IL, that featured Kid’s WB Game Stations showcasing the Scooby Doo, Lego Rockband, Where the Wild Things Are, Scribblenauts, Touch Master, The Clique Diss & Makeup and Game Party WB video game titles. The games are targeted at children five to...

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Farmer’s Insurance Agents Connect with Families

All over the country, independent Farmer’s Insurance agents have been hosting and taking part in events where the brand offers a free software package to help parents protect their children in case they’re ever lost or stolen. In exchange, the agents are collecting data and potential leads. So far, the response rate from parents who...

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J&R Promos Same-Day Service

For the first week in December New York City pedestrians were stopped in their tracks and traffic came to a halt as three bike messengers hired by J&R Music and Computer World sporting refrigerator-sized boxes strapped to their backs pedaled throughout the city as if making deliveries. The stunt was part of J&R’s promotion for...

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