B-to-C Events
Big Tech Pop With Paperless
REDUCING PAPER USE at events can be as difficult as making major lifestyle changes. Both require a real shift in mindset. Companies like Oracle and Microsoft are encouraging change by rethinking the need for thick paper show books and embracing digital methods of information delivery at its events through on-site kiosks, computers and mobile devices...
The ROI of Free
LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two sausage links and two strips of bacon. Snack-cake maker Little Debbie last fall gave away one million cupcakes (125,000 cartons holding eight...
Why outsourced social media messages fall on deaf ears
IF YOU WANT TO EXTEND THE LIFE of your event programs through social media but you can’t tell a “retweet” from a “wiki,” you probably need some help. You could let an agency handle it, or, (shudder) automate your posts. But brands like Dunkin’ Donuts and Kodak have decided that the best way to stay...
There’s an App for That
THE IPHONE, BLACKBERRY, PALM, ANDROID and other smartphones are, according to some experts, slated to become the device of choice among consumers, bypassing even the personal computer and laptop over the next year. As always, in-the-know brand marketers at companies like Autodesk, MillerCoors and eBay are riding the knife-edge of progress and creating exclusive branded...