B-to-C Events
‘Shear Genius’ Styles Salon at Sundance
Bravo’s series “Shear Genius” at the 2010 Sundance Film Festival presented a Shear Genius salon where celebrity stylists created hairstyles for A-listers and provided fans an inside peek at the show. The salon featured hair care products from Nexxus, which sponsors the series. Jonathan Antin, one of the judges on the show, and Nexxus creative...
New Belgium ‘Beer Rangers’ Tout New Ale
New Belgium Brewing Co. this month has unleashed a team of “beer rangers” clad in tan and olive uniforms who will appear in bars and retail outlets as well as in print ads and online games to introduce a new brew called Ranger IPA. Their mission: “To Protect. To Pour. To Partake.” Their get-up: a...
Burger King Seeks ‘Game-Changers’
Burger King on Feb. 4 embarked on the biggest tour in its history, an 18-week, 41-city BK Next Best Move national mobile tour that is hitting African-American communities in search of “game-changers” both on the basketball court and in urban areas across the U.S. Reality TV star Syrus Yarbrough will accompany the tour to all...
