B-to-C Events
Crest and Oral-B go 3D for Product Launch
When Crest and Oral-B launched the new 3D White Collection, a suite of whitening products that includes Professional Effects Whitestrips, Vivid Toothpaste, MultiCare Whitening Rinse and the Oral-B Pulsar Advanced Vivid Toothbrush, the companies decided that a plain old two-dimensional red carpet event wasn’t good enough. So they went to artist Julian Beever, who created...
SPEED Channel Debuts New Analytics Tool
Motor sports network SPEED Channel has incorporated a new technology into its experience at NASCAR races that measures the impact of its events and how many people it is reaching.
EMS Session Snapshots: Day 3
Choosing the Right Technology
Technology’s Impact On The Brand Experience
Alicia Dietsch, vp-marketing at AT&T, detailed in her keynote Wednesday the ways in which live and digital experiences are making it possible (Rethink Possible is the company slogan) to tell its 130-year story to customers more effectively than ever before.