B-to-C Events
Samsung Dodgeball Has Players Buzzing About its Newest Phone
Samsung Mobile on May 12 broke the Guinness World Record for the largest game of dodgeball. The athletic event, held at the 69th Regiment Armory in New York City, engaged 712 players, 262 more than the previous record held by San Diego State University. The game celebrated the recent launch of the Samsung Reality handset,...
Eco-Friendly Pop-Ups
Event marketers have a real challenge on their hands when it comes to building eco-friendly pop-ups. Creating these immersive, temporary experiences is inherently wasteful because it often demands the same investment in building materials as a trade-show exhibit or one-time event, but without the long-term reuse plan. But as event marketers get savvier about being...
Express Shows Its Style for New IPO
To celebrate the recent IPO of Express Inc. (a spin-off of fashion brand The Limited) and the clothing company’s 30th anniversary, on May 14 the brand threw a buzz-inspiring fashion show at Experience Square, the outdoor property just outside the New York Stock Exchange.
Adult Swim Takes its Tour Strategy from Day to Night
Cartoon Network’s Adult Swim College Carnival Tour this year has evolved from a daytime on-campus event to a multi-night engagement platform. Now in its third year, the tour is hitting nine campuses from April to May, and picks up again June 10 at Bonnaroo in Manchester, TN. Rather than engaging students between classes, the new...