B-to-C Events
EMS Session Snapshots: Day Two
Get Mobile and Go Local
BlackBerry Heads Day Two Keynote at EMS
Paul Kalbfleisch, vp-brand marketing at Research in Motion, the makers of BlackBerry, wowed attendees at the Summit with a keynote address on “authentic” brand experiences, musicians and how each can benefit the other as the lines blur between brands and the cultural icons of our age.
EMS Session Snapshots: Day One
Creating an Experiential Marketing Department from Scratch
M&Ms and Ben & Jerry’s Take Trucks to the Next Level
Want to keep your mobile tour fresh but don’t have the cash for a refurb? How about focusing on the area outside the 18-wheeler? Exterior event structures like tents, awnings, furniture and inflatable domes, and other interactive add-ons like rock-climbing walls can create a more spacious and fun environment around a vehicle that can revamp...