Inside Birchbox's Pop-Up Tour

Birchbox’s Pop-Up Lets Consumers Try Before They Buy

Pop-Ups, Sampling, B-to-C Events
Posted on October 26, 2015 by Kait Shea

Birchbox redefined the meaning of BYOB in August with its biggest activation to date—a three-city tour that invited consumers to “Build Your Own Box” with its array of beauty products. With the three-day…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
View all articles by Kait Shea →

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