B-to-C Events

B-to-C Events

January 28, 2010

GM Cuts Its Olympic Ties

GM cuts its Olympic ties but the move doesn’t dent brand marketers’ affinity for long-term deals With GM pulling out of the Olympic Games are long-term sports sponsorships dead? The consensus among top brands is no.

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January 28, 2010

Brands Sponsor High-Profile Green Rooms

Brands target the celeb-obsessed by sponsoring high-profile green rooms The green room is traditionally a quiet backstage area where talent and celebrities cool their well-shod heels away from the maddening crowds. These are an often Spartan affair where actors rehearse their lines or gather their thoughts before stepping into the spotlight. But like many an...

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January 28, 2010

Brands Use Exclusive Perks to Make Connections at Events

Brands use exclusive perks to strike chords and make connections at events Customer rewards are no longer just for the super-rich. They’re one of the fastest growing ways to build customer loyalty at events. American Express has offered cardholders exclusive perks at events such as the US Open for years. Last month cardmembers could flash...

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January 28, 2010

Photo and Video Activation is Fun for Attendees and Flexible for Marketers

Photo and video activation grows more fun for attendees and more flexible for marketers Like moths to a neon green flame consumers still can’t get enough of traditional photo activation. But like so many things that become so last year so quickly photo and video activation has to change to keep up.   Luckily technology is...

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January 28, 2010

Cruise Lines are Emerging as Loyalty-Building Event Channels

Photo and video activation grows more fun for attendees and more flexible for marketers The ways to get involved are as diverse as the destinations themselves. Affluent adventurers can try out Pentax cameras among the glaciers in Alaska. American Express cardholders can get exclusive tickets to a food and wine cruise that sails from New...

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