B-to-C Events
AT&T Campaign Supports Black History Month
AT&T on Feb. 1 launched 28 Days, an inspirational speaker series, that will be held in five cities throughout Black History Month. The program is one of many events and activities that the telecommunications company sponsors to connect with the African-American, Hispanic and Asian communities, which represent 36 percent of the U.S. population.
Diet Coke Tackles Heart Disease
Two teams of UCLA students went head-to-head in a game of capture the flag where the goal wasn’t only to get the most flags, but to get the most dollars for heart health, thanks to Diet Coke and its support of the National Heart, Lung, and Blood Institute’s The Heart Truth campaign. The game on...
GMC Revs Up Fans with Super Bowl Experiences
GMC, the official vehicle of the NFL, tapped into the excitement around this year’s Super Bowl to expose its full line of vehicles to fans through engaging experiences at both the pre-game NFL Experience fan festival and on game day at Cowboys Stadium in Dallas.
Why Big Brands are Turning to Satellite Events
Whoever said that necessity is the mother of invention must have worked in marketing.