B-to-C Events
EM Interview: History’s Mix
Experiential marketing plays a big role in what History vp Chris Meador does to promote the many shows he handles at the network. Last spring, for example, he put a Cajun food-themed “Taste of the Bayou” truck on the streets of Manhattan to drive tune-in for the second season of “Swamp People,” a series that...
Subaru Company Visits Promote Outdoor Play
To promote its all-new 2012 Impreza, Subaru visited companies that have been recognized for valuing a healthy work/life balance, such as Sheetz stores and Starbucks, to treat their employees to a few hours of play. The Subaru Work Play Love tour (March 1-May 18) made several stops through the Midwest, East and West coasts with...
EM Takes On Austin For SXSW 2012
The South by Southwest (SXSW) Interactive, Film and Music Festival, hosted each year in Austin, Texas, is one of the biggest and most sought-after live marketing opportunities all year, thanks largely to the 50,000 attendees who are members of a hip, trend-seeking and mostly well-funded demographic.
Samsung Demos ‘Genome Project’ in Times Square
As part of the U.S. Olympic Committee’s Road to London celebration, which was presented by Hilton HHonors and took place in New York City’s Times Square on April 18, Olympic sponsors including Samsung, Hilton HHonors and Chobani engaged fans in interactive experiences to promote the games and the athletes. The day marked the 100-day countdown...