B-to-C Events
Why Brands are Giving Consumers a Taste of The Good Life
Busy consumers today know how to kick back and relax—at beachside hotels, ski resorts, heck, even a trip to the hair salon can be a refreshing hiatus from their hectic lifestyles. For smart brands these pleasurable pauses are an opportunity to join in the fun and connect with consumers while they are open to conversation—and...
Chrysler’s Events Drive Consumers into Dealerships
To encourage test drives and drive foot traffic into its dealerships, from March 16 to 23 Chrysler is executing the Premiere Event, an integrated campaign that offers consumers $25 gift cards and a chance to win a 2011 vehicle. Almost 2,000 of the group’s dealers, representing 86 percent of the Chrysler, Jeep, Dodge and Ram...
Walmart.com Launches a Nationwide Tour
To educate consumers about its video game offerings, Walmart.com is bringing its online world to life via the Walmart GameCenter Mobile Bus Tour, a program that will be hitting festivals, trade shows, concerts, sporting events and colleges through December. The tour travels in a 48-foot truck that unfolds into a gaming center with 16 Xbox...
Lifeway Foods Launches Experiential Tour
Lifeway Foods on March 11 launched The Lifeway 25th Anniversary tour, a national sampling program to promote the immune-building and digestive properties of its line of Kefir products. Kefir is a creamy, milk-based smoothie-like beverage that is packed with probiotics that foster digestive health. The 11-week tour kicked off at the Natural Products Expo West...