B-to-C Events

B-to-C Events

January 28, 2010

Where Are They Now: Cheryl Di Re

November/December 2004 Washington Mutual Back then: When Cheryl Di Re senior vp-marketing appeared on EM’s cover as captain of our 2004 Dream Team she was ramping up a strategic marketing plan that included events from the beginning not tacked on at the end. WaMu was heavy into community marketing with events targeting teachers as well...

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January 28, 2010

Where Are They Now: Steve Lauletta

February/March 2005 Miller Brewing Back then: In 2005 Steve Lauletta director-sports and event marketing was focused on redefining and refining Miller’s event mix with a high-touch approach that was locally driven.

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January 28, 2010

Where Are They Now: Cathy Bessant

May 2005 Bank of America Back then: Two years ago Bank of America was on a growth jag beefing up consumer capabilities bolstering commercial lines of business and enhancing rate derivatives and equity products—and dialing up its marketing tools under cmo Cathy Bessant.

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January 28, 2010

Where Are They Now: Rich Lehrfeld

June 2005 American Express Back then: Rich Lehrfeld (in jacket) vp-global sponsorships was hitting an ace with AmEx’s sponsorship of the US Open which turned New York into Tennis Town and netted the brand a 2005 Grand Ex Award. AmEx transformed Rockefeller Center into a mini National Tennis Center complete with stadium seating a Jumbotron...

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