B-to-C Events
New Shellback Rum Sends Hut on the Road
A new rum is on the scene in the U.S. and is turning to experiential to rise above the noise in the crowded premium liquor market. Shellback Rum is introducing itself to the world with the interactive Shellback Rum Hut, and is hitting venues and events all over the country with the experience throughout 2013.
Pop-Ups add Sparkle to Beck’s Sapphire Launch
Beck's, the German beer brand owned by Anheuser-Busch, on January 29 held a pop-up event in New York City to support the launch of Sapphire, a new premium beer. The event, which took place at Open House Gallery, in the city's SoHo area, is part of an integrated campaign that includes advertising on this year's...
Off the Beaten Path: New York City Venues
In the U.S., New York City sees more experiential action than any other market, and globally it’s one of the top choices for
Social Media Top Tip: Makin’ Whoopsie
Last year, we saw some of the most exciting moments in social media’s history, proving the platform's worth to brands, freedom fighters and political action committees. But it wasn’t all high points. Last year we saw some of the biggest bombs and screw ups we’ve ever seen. Some were so off-key we kinda thought they...