B-to-C Events
Lysol Launches Foaming Soap with Spa Experience
Lysol is showing off its softer side with Lysol Touch of Foam, a new line that offers the sanitizing formula consumers have come to expect from the brand with a moisturizing finish. To drive trial among female consumers, the brand hit the road with the Touch of Foam Mobile Hand Spa. The eight-week tour began...
Colombia Rolls out the Welcome Mat
Colombia has an image problem. To combat that, the country's tourism arm, the Colombia Country Brand, has launched a new campaign to show the world its positive side. It wants everyone to know that the country is reinventing itself, growing its economy and is full of possibilities for business, travel and investment.
Rémy Martin Treats Influencers to VIP-Style Night
Champagne cognac brand Rémy Martin on May 1 kicks off the second iteration of its Ringleader influencer program, which is designed to help loyal consumers achieve “celebrity status” with a big night out on the town. At brand activations in high-end nightclubs across the country, consumers will be invited to answer a series of questions...
Bell Promotes New Helmets Through Sturgis Bike Rally Sponsorship
Bicycle and motorsports equipment manufacturer Bell Helmets this spring is reaching out to non-endemic consumers to promote a new type of motorcycle helmet, the Rogue, by partnering with celebrity tattoo artist Corey Miller for its Go Rogue campaign. Miller, star of TLC series “L.A. Ink” and an avid biker, is helping the brand reach out...