B-to-C Events
Consumers Swap Out Light Bulbs On Cree’s Tour
Cree is an emerging brand in a space dominated by very old and very big brands—we’re talking light bulbs. While 80 percent of Cree’s overall business is commercial, this season the brand took a decidedly consumer-facing approach to reach its target with the Great American Bulb Swap Tour. Over three weekends, the brand distributed more...
Bud Light’s Social Media Lounge Connects Fans
To encourage trial and brand loyalty among millennials, Bud Light is sponsoring a Social Media Lounge at Washington Redskins’ FedEx Field. The lounge, which features an ultra high-definition multi-screen touch display Gaming Wall, two interactive “MorphingStations” and five Microsoft Surface Pro 3 tablets, opened on Sept. 14 and will be open two hours before each...
Uber Partnerships: Seven Programs To Check Out
Ah, Uber. The Silicon Valley-born startup offering a GPS technology, app-driven taxi service has been all over the map this year, and popping up as a key add-on to many event programs and strategies. Take NBC Sports, which in August partnered with Uber on a program to promote the season opener for Barclays Premier League—building...
Jamba Juice Takes Sampling into the Workplace
Sampling traditionally takes place at fairs and festivals, train stations and busy street corners. But 13 Jamba Juice stores in Texas, in a bid to educate working consumers about its smoothies and its nearby store locations, from August through October took the sampling event to venues frequently considered off-limits when it comes to marketing—the workplace. “Sometimes...