B-to-C Events

To amplify the reach of its Rio on the Hudson activation, which took place August 5-11 on Pier 26 in New York City (read more about the full program here), Citi created a robust social media strategy. Citi’s #StandForProgress program, unique and shareable photo opportunities and a Snapchat filter all fostered authentic dialogue that extended […]

Reach and Impact should be brought together and modeled against the spend to identify the Value of the program which takes the form of an event ROI.

We all know how it feels to hit the mid-afternoon slump—that moment you’d practically give up a limb to get just a few minutes of shut-eye to help you power through the rest of your day. With that in mind, mattress startup Casper is making dreams come true with its 15-city mobile Nap Tour. Armed […]

We spent all last week wishing we were in Cologne, Germany.

DOUBLE A EVENTS has been honored by Inc. Magazine as #264 on the 2016 Inc. 5000 with three-year sales growth of 1,502%. The Inc. 5000 is the most prestigious ranking of the nation's fastest-growing private companies. Companies within the Inc. 500 are featured in the September print edition of Inc. Magazine, available on newsstands from August 23. Double A Events was founded by Amber Allen in 2013 and is headquartered in Austin with teams in Santa Monica, San Francisco, and London.