B-to-C Events
Arby’s Foundation Hits the Road to Help End Childhood Hunger in America
To help fight childhood hunger in America during the summer months when children aren’t as likely to receive free school lunches, the Arby’s Foundation set out on its Hungry for Happiness Tour in June to distribute Arby’s Kids Meals at local organizations, educate families about summer meals programs in their communities and treat them to...
Hungry to Help
To help fight childhood hunger in America during the summer months when children aren’t as likely to receive free school lunches, the Arby’s Foundation set out on its Hungry for Happiness Tour in June to distribute Arby’s Kids Meals at local organizations, educate families about summer meals programs in their communities and treat them to...
Sports Illustrated Targets Hospitality
Anyone who has ever attended a golf tournament has seen the pristine white hospitality tents filled with food, fancy drinks and guests in khaki pants and pink polo shirts. The problem is, these exclusive enclaves typically are for VIPs only. This year, the Sports Illustrated Golf Group, which includes Golf Magazine, SI Golf+ and Golf.com,...
Olympic Fever Sweeps The Nation
Olympic fever is sweeping the country and the world as the run up to London heats up. New York City’s Times Square earlier this year became a mini Olympic village teeming with athletes, fans, sports demonstrations, autograph sessions, giveaways and sponsor activations as part of the U.S. Olympic Committee’s Road to London celebration.