B-to-C Events
Olympic Fever Sweeps The Nation
Olympic fever is sweeping the country and the world as the run up to London heats up. New York City’s Times Square earlier this year became a mini Olympic village teeming with athletes, fans, sports demonstrations, autograph sessions, giveaways and sponsor activations as part of the U.S. Olympic Committee’s Road to London celebration.
Schlage Sends Seattle Residents on a Scavenger Hunt
Schlage, the lock brand, on June 27 ended a five-day digital and physical scavenger hunt that involved locking a man in a tiny house in downtown Seattle and having people solve clues to find the key to unlock him. The effort, called “Key to Strong Challenge,” was part of an integrated campaign that included broadcast,...
New Tech Blood at South by Southwest
The South by Southwest (SXSW) Music, Film and Interactive festival is one of the top centers for innovation in the global technology sector. Startups flock to the Interactive portion of the festival by the dozen to court investors and pitch new clients. Some are revolutionary, some are destined for the dustbin and some are uniquely...
How to Reach The (Millennial) Young at Heart
To mingle with millennials, you have to go where they are, which most likely is on campus, at a concert or at the beach. Take a look at some programs that highlight the best ways to connect with this dynamic demo in ways that are meaningful, relevant and fun. Levi’s Heads to Campus