B-to-C Events

May 23, 2012

Nike’s Broadway Bowl Celebrates NFL Draft

Nike on April 27 turned New York City’s Times Square into the Broadway Bowl, a full-on, truss-enclosed football field at Broadway and 42nd Street. The brand invited former NFL players, current athletes, cultural influencers, and officers of the NYPD and FDNY to play a 30-minute five-on-five flag football game, to build excitement around the draft...

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May 23, 2012

Ford Opens Pop-Up Dealerships in San Francisco

  Ford has begun a series of pop-ups in San Francisco, where the brand currently has no formal dealership, to reconnect with consumers and remind them that the brand is on the forefront of technology, sustainability and performance. The first in the series of four Go Further pop-ups was open from April 13 to May...

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May 22, 2012

EventTech 411: Mobile Devices And Apps

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly...

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May 22, 2012

People Pampers Readers to Promote Special Issue

People promoted its “World’s Most Beautiful Woman” issue by creating The People Make Me a Star Beauty Tour that pampered its female readers with a makeover and then put them on a mock cover of the magazine.

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May 21, 2012

Verizon FiOS Takes Engagement to California Beaches

To increase awareness for its FiOS internet, phone and TV service, Verizon created the four-week (April 20-22) Speed of Life events that traveled to three beaches in Southern California with street team activations and mobile mapped projections.

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