B-to-C Events

When Ferrari wanted to shift its one-day dealer meeting into high gear, this automotive legend put Broadstreet behind the wheel — and the result was a smooth and successful ride.

On the heels of its “Brewed for Those Who Go the Extra Mile” marketing campaign launched earlier this year, Michelob Ultra this summer hosted its first-ever fitness event series. The program gave consumers the chance to participate in fitness experiences and enjoy a low-calorie Michelob Ultra at the end by commenting on the brand’s Facebook […]

Every year, our Women in Events special report offers insights from some of the best and brightest females in the industry. In our roundtable discussions with this year’s crop of leading ladies, we heard about mutual concerns like balancing home and work life and breaking the glass ceiling—but we also got a little more personal. […]

Since 1995, Ska Brewing Company has been committed to their craft, showcased by over a dozen award-winning beers, a mysterious comic-driven narrative that personifies their core styes, and (of course) an unwavering love for ska music.

Thinking of stepping up to the baseball sponsorship plate in 2017? Your first step is to identify the right fit. Major league or minor? National scale or grassroots targeting? League or team? GMR's Todd Fischer and Dan Hall talk through the options for brands considering baseball partnerships next season and beyond.