B-to-C Events
NHL Network Scores with ‘Raise the Cup’ Promo
To raise awareness and capture fan data for future marketing efforts, NHL Network is activating an augmented reality-based brand activation campaign through the playoff season. The guerrilla promotion, dubbed “Raise the Cup,” lets hockey fans have their photo taken as they hold, or at least appear to hold, the sport’s beloved Stanley Cup overhead. The...
Brands Set Sail For Volvo Ocean Race
The Volvo Ocean Race is all about the speed and spectacle of sailing on the wide-open seas. PUMA, which is sponsoring a yacht called Mar Mostro (it means “monster of the sea” in Italian), brings that excitement on shore with its bright red retail store and roof-top lounge in the race village, a hub of...
Social Media Top Tip: Pinterest
In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more.
Dutch Beer Brand Grolsch Bikes for Beers in Miami
To celebrate Queen’s Day, a Dutch national holiday, beer brand Grolsch in Miami partnered with local bike group The Miami Bike Scene, the Grand Central Park non-profit organization, and the Dutch Consulate to turn the monthly Miami Critical Mass bike ride into the Go Dutch! bike ride on April 27. The ride wound through the...