B-to-B Events
EM’s year in review
EM’s year in review provides a chronological look at more than 67 ways the industry turned a down economy into an opportunity to prove that live marketing is still alive and kicking Saying that this was one of the industry’s toughest years on record would be an understatement. First the banking industry imploded on itself...
Cisco’s GSX goes virtual
Cisco takes its global sales meeting virtual for the first time in 20 years VIRTUAL EVENTS are one of the fastest growing platforms in the event industry. Yet despite their slick graphics 3D environments and high-tech appeal the pervasive question remains: How do you engage with attendees if you can’t see touch or talk to...
Siemens Proves Measurement is King
Siemens discovers that time-tested visual audits and exit interviews can help maximize ROI
AARP goes techie for Vegas@50
AARP’s Vegas@50+ goes digital just like its tech-savvy attendees