B-to-B Events
Attract Consumers with These Tech Tools
Thanks to the evolution of modern technology, event and trade-show marketers no longer have to stand idly by as consumers peruse their exhibits, waiting for the right moment to engage and wondering what they’re interested in and where they are in the purchase funnel. Widely available tech tools like GPS, RFID, QR codes and smart...
Social Media Top Tip: Tradeshows
EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.
Why Trade Show Presenters are Going Authentic
Anyone who has ever worked a trade show has seen his or her fair share of glassy-eyed corporate presenters, reciting their pre-rehearsed spiels along the aisle with plenty of energy and polish, but little in the way of genuine conviction. The presenters, who are often fed a script via an ear prompter and a micro...
Then and Now: Eco-friendly Materials
In our Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this eco-installment, we re-examine green-friendly trade show booth materials, which...