B-to-B Events
Inside Microsoft’s ‘Good To Great’ Budget Strategy
After a complete overhaul in 2013, Microsoft’s Worldwide Partner Conference is on a roll. Survey scores are up, partner satisfaction is soaring and internal teams are stealing ideas from the show. But rather than go into the 2014 show with an “if it ain’t broke, don’t fix it” approach, the team instead decided to test...
Toyota Beacons Offer Insights Into Visitor Behavior
For years marketers have relied on video, surveys and anecdotal data to gauge in-booth engagement on the show floor. At the New York International Auto Show April 1-12, Toyota leveraged beacons—small, silent trackers that captured attendance, dwell time, inbound and outbound traffic flows and engagement at specific zones. While beacons are expert at helping to...
Beatport’s B-to-B SXSW Event Mixes Tech Talks And DJs
Beatport, a 10-year-old online music service brand known as the “home of electronic music,” reintroduced itself at a festival where music and technology collide—South by Southwest. With a focus on forging b-to-b connections, the brand, whose parent company SFX Entertainment is a leading producer of live events and media content, took over a property in...
Viral Video Q&A: The Rules of ‘Contagious Content’
The digital era demands a new way of thinking about brand and content marketing. Our exclusive Q&A with viral video experts Fritz Grobe and Stephen Voltz You might know Fritz Grobe and Stephen Voltz as the “Coke and Mentos guys,” those lab coat-wearing stars of one of the first viral videos to hit the internet....