B-to-B Events
Social Media Top Tip: Jim Spinello & Blake Cahill
This month, we go back to Social Media 101 to examine some of the key factors to consider when deploying a fully integrated live event and social media program. This is a broad field, and we’re approaching it with the help of two tipsters: Jim Spinello, senior vp-marketing communications at Chicago-based event agency rEvolution, and...
CicsoLive! Meets Technology Challenge
High-tech brands are known for innovation. But behind the scenes at Cisco’s biggest annual user event, CiscoLive!, technology played an entirely different role—as a strategic partner.
Smirnoff Courts Facebook Fans with Nightlife Exchange
Smirnoff once again is leveraging the power of Facebook to reach revelers around the globe through its Nightlife Exchange Project. And to shake things up a bit, this year it is introducing Madonna into the mix. Last year’s inaugural effort had Smirnoff’s Facebook fans sharing their nightlife faves, from music, to fashion, to venues, to...