B-to-B Events
Team Building is Taking Off
Bars Wars? Battle of the Bands? Wha? This is a team-building event? Oh indeed... oh indeed. One of the largest budget increases across the event marketer’s line items? Team training. Across corporate America, events and meetings are investing in team-building activities that disseminate information and/or bring attendees closer together. The goal, of course, is to...
Why Big Brands are Turning to Satellite Events
Whoever said that necessity is the mother of invention must have worked in marketing.
CITGO Hosts Marketer Meetings
CITGO in January launched its Marketer Round Table Meetings, an annual series of 18 daylong events held across three regions designed to pump up the local marketers and retailers that sell its refined gas and diesel products. This year the hot topic was the company’s redesigned logo, its new retail image and a portfolio of...
Fashion Week Bids Farewell to Bryant Park
After 18 years of pitching its iconic tents at Bryant Park, New York’s Mercedes-Benz Fashion Week has uprooted the stakes. This fall the show moved to Lincoln Center, a venue farther from the Garment District, yet considered a hub of refined culture and art. EM scoped out the new digs and chatted with IMG’s Christina...