B-to-B Events

For the second year in a row, our editors put on their collective thinking caps and asked themselves, “Who we would want to be on our team if we were assembling the best and brightest b-to-b marketers in the event industry?”

Event Marketer’s Dream Team roster this year of b-to-b event marketing gurus have activated some of the industry’s most impactful conferences and corporate events, some of them for thousands of attendees, others for a select few. Pulling off any event of consequence requires organizational skills, teamwork and vision, but perhaps most of all, inspiration. Here, […]

Ahhhh, sunny Palm Springs. It’s a retro “Mad Men”-era oasis, LGBTQ friendly, with endless spas and resorts and plenty of personality for the spunky event industry.

The world’s largest recognition program for experiential marketing has unveiled the 2017 finalists. Awards will be handed out live on stage at the historic Ex Awards 15th Anniversary Gala on May 3 in Chicago at the Experiential Marketing Summit. Tickets now on sale—a sell-out is expected. Judged entirely by brand-side marketers, this year’s Ex Awards […]

Peter McGuinness has a lot on his plate—and we're not just talking about the savory yogurt he's enjoying at New York City's Chobani Cafe.