B-to-B Events
Why Trade Show Presenters are Going Authentic
Anyone who has ever worked a trade show has seen his or her fair share of glassy-eyed corporate presenters, reciting their pre-rehearsed spiels along the aisle with plenty of energy and polish, but little in the way of genuine conviction. The presenters, who are often fed a script via an ear prompter and a micro...
Then and Now: Eco-friendly Materials
In our Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this eco-installment, we re-examine green-friendly trade show booth materials, which...
Call to Photo Activation
Photo marketing is a valuable tool for a variety of reasons. It’s an incentive to get consumers to interact with your brand, it captures data, it serves as a long-lasting memento and generally drives eyeballs to your website during the photo retrieval process. But what’s next on the horizon for photo marketing? Once that photo...
Boeing is Incredible Again with 747-8 Reveal
You might say it takes a village to pull off an event as big as the reveal of the newest Boeing airplane, the 747-8 Intercontinental, which also happens to be the largest commercial aircraft built in the U.S. and the longest passenger aircraft in the world. At least that’s how David Okrent, brand manager for...