B-to-B Events

September 10, 2012

Boeing Celebrates Dreamliner’s Rollout

Though the Boeing 787 Dreamliner had its official rollout a few years back at Boeing’s Everett assembly factory in Washington, the company earlier this year rolled the plane out again to celebrate its new final assembly and delivery facility, the 240-acre Boeing South Carolina in North Charleston, which began production in July 2011. The event’s...

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September 4, 2012

MATS: Big Wheels Keep on Turnin’

You’d expect a trade show for truckers to be larger than life. After all, the trucks are big, so it takes a lot of space to display them. But this year, Navistar’s 78,000-square-foot space at the Mid-America Trucking Show (MATS), which took place March 22 to 24 in Louisville, KY, was four-to-five times its usual...

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August 30, 2012

Event Wi-Fi Face Off: Rent or Own?

­Every event organizer faces this question at some point: Should I provide wifi at my event? Since the desire is almost always there, and usually budget will make the decision. Let’s assume the answer is yes. So, you’ll put in wifi. Your attendees will love you. But now you face the real tough issue of...

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August 27, 2012

What it Takes to Offer Wi-Fi at Your Event

Internet access is the gigantic black elephant in the room at every trade show, conference, shindig, hootenanny and pop-up in the world. Consumers and attendees expect it. And they don’t want to plug in at a station. They want wifi. They feel entitled to it, and God help you if they don’t have wifi or...

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August 27, 2012

EM’s Tour of the Summer Olympics

Yes, we were there. No, you were not. Yes, we ate fish and chips—and yes, we returned from London with a full field report of the brand activations you wish you saw at the 2012 Summer Olympics. From the Coke Beatbox that blew minds to the Cisco House perched above Olympic Park, our editors give...

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