B-to-B Events

August 27, 2012

What it Takes to Offer Wi-Fi at Your Event

Internet access is the gigantic black elephant in the room at every trade show, conference, shindig, hootenanny and pop-up in the world. Consumers and attendees expect it. And they don’t want to plug in at a station. They want wifi. They feel entitled to it, and God help you if they don’t have wifi or...

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August 27, 2012

EM’s Tour of the Summer Olympics

Yes, we were there. No, you were not. Yes, we ate fish and chips—and yes, we returned from London with a full field report of the brand activations you wish you saw at the 2012 Summer Olympics. From the Coke Beatbox that blew minds to the Cisco House perched above Olympic Park, our editors give...

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August 7, 2012

Inside Cisco’s Olympic Rooftop Experience

The Cisco House, a two-level b-to-b experience designed and built on the roof of the Westfield Mall and office park by the Stratford rail station, might just be the best Olympic experience few will ever set eyes on. And that’s the idea.

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July 19, 2012

EventTech 411: Photo and Video

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly...

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July 16, 2012

Social Media Top Tip: Facebook Apps

In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more.

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