B-to-B Events
Resource Water Launch Event Makes a Splash
As part of a multi-faceted national launch of a new bottled water brand called resource, Nestlé Waters North America in June held an event in New York City that caught the attention of national media and put the brand on consumer radar screens. Resource is a premium water brand made from 100-percent sustainably sourced spring...
CDW Tells High-Tech Story in Technoliner Tour
CDW’s Technoliner tour is on a mission to bring its technology story to customers. The experience is housed in what CDW calls “the ultimate technology vehicle,” a 48-foot, red Technoliner bus loaded with technology configured by the company’s architects and engineers to be used as an interactive demonstration of CDW’s technical solutions and capabilities.
Kohler Takes Test Lab on the Road with ‘Trust the Flush’ Tour
In an effort to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies and innovation, Kohler in March launched the “Trust the Flush” mobile tour, a custom motor coach that houses a replica of its toilet test lab at company headquarters in Wisconsin. “We can hit double or triple the number of people...
NCM Woos Upfront Buyers with ‘The Bigger Picture’
With a strategy usually reserved for broadcast and cable networks—not movie theaters—NCM Media Networks on May 15 held an upfront presentation dubbed “The Bigger Picture” for more than 700 media buyers and planners, brand managers and promotion agencies during New York City’s Upfront Week. NCM is an advertising network of more than 19,000 screens in...