B-to-B Events
Off the Beaten Path: New York City Venues
In the U.S., New York City sees more experiential action than any other market, and globally it’s one of the top choices for
CoStar Makes L.A. Building Disappear
To bring attention to its online commercial real estate marketplace LoopNet.com, and at the same time throw a meaningful event for clients, CoStar Group, a Washington D.C.-based provider of real estate analytics and marketing services, on Jan. 18 hosted a 3D mapped projection event to illustrate the message “If a Commercial Property Isn’t Advertised on...
DTS Brings the Thunder for CES Exhibit
DTS, a Los Angeles-based audio technology provider to over a billion consumer electronics products worldwide, is launching its new brand campaign at the Consumer Electronics Show in Las Vegas this week. The campaign, dubbed “Sound Changes the Way We See,” is designed to excite the brand’s base of b-to-b clients about new products and drive...
10 Years of EM: Brands of the Decade
Ten years ago, a small subsection of corporate marketing departments began to fall in love with a fairly new and extremely unproven discipline called event marketing. From auto and financial-services to beverage, commercial aviation, retail and technology, it started to grow like religion.