B-to-B Events

August 7, 2012

Inside Cisco’s Olympic Rooftop Experience

The Cisco House, a two-level b-to-b experience designed and built on the roof of the Westfield Mall and office park by the Stratford rail station, might just be the best Olympic experience few will ever set eyes on. And that’s the idea.

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July 19, 2012

EventTech 411: Photo and Video

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly...

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July 16, 2012

Social Media Top Tip: Facebook Apps

In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more.

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June 28, 2012

New Tech Blood at South by Southwest

The South by Southwest (SXSW) Music, Film and Interactive festival is one of the top centers for innovation in the global technology sector. Startups flock to the Interactive portion of the festival by the dozen to court investors and pitch new clients. Some are revolutionary, some are destined for the dustbin and some are uniquely...

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June 22, 2012

Clear Channel Unveils Digital Dunk Tank

This summer, Clear Channel Spectacolor, a division of Clear Channel Outdoor, is activating in New York City the “Times Square Dunk Tank,” an interactive billboard, Facebook app and live interaction program designed to appeal to consumers and impress advertisers.

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