B-to-B Events

B-to-B Events

January 28, 2010

How to Integrate YouTube Into Events

Prepare to ditch the creative briefs and the commercial-quality stuff. It’s time to go YouTube. The video sharing web site that’s getting more press lately than Britney’s breakdown (well almost) is making its mark on events with brands from Jeep to Intel to Shell getting on board and getting some play. Whether they’re creating the...

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January 28, 2010

Websites Extend the Lifespan of Live Events

Having a web presence as part of a fully integrated event campaign is no longer a nice add-on; it’s now an almost expected part of the mix both for b-to-b and consumer events. But marketers are taking the medium to the next level.

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January 28, 2010

Trade Show Exhibits get Upgraded

Using materials that give your trade show exhibit an upscale polished appearance can be an easy way to communicate the sophistication of the brand. Now brands are tapping into the latest trend in upscale looks: architectural materials that would look at home in a permanent environment like a high-end office or retail space. The materials...

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January 28, 2010

Plantronics Embarks on First Mobile Campaign

Plantronics had used traditional road shows to connect with its channel partners before. In 2005 and 2006 it held about six meetings per year aimed at resellers and distributors. But at this month’s VoiceCon IP telephony trade show in Orlando the company debuted its first-ever mobile marketing vehicle the Sound Innovation Experience. The truck is...

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January 28, 2010

Virtual Events Are Gaining Momentum

Love it or hate it there’s no stopping the trend: B-to-B events are moving from the convention center to the computer screen. Despite their high-tech persona the appeal of virtual trade shows and meetings is grounded in traditional metrics that are decidedly old school: cost-effectiveness reach and access to new audiences. What’s not to like?

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