B-to-B Events

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”]   hen we began our Best Places to Work in Events program four years ago, culture, in many ways, centered around the physical office space: the booze on tap, the phone booths, the lounge seating. Then, two years ago, we began to hear more about how important people were […]

Marketers are taking a more holistic approach to build inclusive environments and actively listen to their audience As businesses continue to incorporate diversity and inclusion strategies into their corporate missions, inclusivity will continue to become more important in the world of events. Successful events will be those that create experiences that welcome and represent all […]

Sports buffs are demanding more interactive experiences. Key data partnerships are helping sports properties deliver Professional sports and technology were always destined to be partners in crime. Sports fans have long embraced the time-honored tradition of tracking statistics on every player, team and matchup, and modern technology solutions are delivering that data to fans faster […]

Ladies, mark your calendars for Women in Events Week, Oct. 21-24—a series of events designed to connect, inspire and acknowledge women in event marketing. One week. 20 cities. Unlimited connections. Register today: womenineventsweek.com.

Among CPG brands capitalizing on strategic gaming partnerships is General Mills, whose most notable gaming-centric brand Totino’s sponsors two 100 Thieves esports teams. The brand has established an internal team dedicated to gaming partnerships and identifying opportunities across its portfolio of brands, in addition to Totino’s, like Reese’s Puffs and Chex Mix. For Brad Hiranaga, […]