B-to-B Events
How Marie Claire Disrupted the Woman’s Conference
Transforming robotic networking into a bicoastal adventure, Marie Claire on March 21 connected 100 women in business on the East Coast with 100 women in business on the West Coast for “Power Trip.” The 36-hour conference designed with the “badass girl boss” and busy woman in mind didn’t waste a moment—including the six-hour plane ride....
Photo Tour: What You Missed at EMS
We came, we saw, we conquered… Denver, baby. The Experiential Marketing Summit, which took place at the Colorado Convention Center May 4-6, attracted more than 1,400 attendees across the event marketing industry. There was networking, demos in the Solutions Center, cheers at the 2016 Ex Awards Gala, and a night of mayhem to let loose...
Experiential In… Nashville
With the sold-out CMA Music Festival taking place in June, in addition to Bonnaroo (in Manchester, TN, about an hour away), we decided to focus on Music City to uncover a few high notes worth hitting if you’re in town.
Why the ‘Event Technologist’ Role is Gaining Momentum
In the advertising world, technologists are co-leading creative teams and offering expertise as developers and “digital storytellers.” In events, technologists’ roles are running deeper. While they used to remain behind the scenes managing the network or the app, today they have a front-row seat, collecting and interpreting analytics, live wiring experiential touchpoints and inventing experiences, too....