B-to-B Events

B-to-B Events

January 28, 2010

Using Buzz Metrics

Television has Nielsen ratings. Print ads circulation numbers. Even billboards in the middle of South Dakota can look to traffic patterns to help illustrate their value. None of these tracking units are a perfect science of course. (No matter what they tell you.) But based on sheer market maturity these disciplines have historically enjoyed more...

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January 28, 2010

Generate Web Buzz Pre-event

As a follow-up to our April 2008 special report on word-of-mouth marketing we offer these handy links to help you get started building your own branded Facebook and YouTube pages. Check back again for more expert insights. We’ll post ’em as we get ’em.

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January 28, 2010

Brands Are Combining Budgets

Choosing the right crowd to hang out with is as crucial in marketing as it was in high school. Co-marketing is making more and more sense to a lot of companies with pinched budgets and a desire to reach a wider audience. What’s behind all this kumbaya? It could be the dragging economy that is...

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