B-to-B Events

  • Jaybird Designs Glamping Experience in Glacier National Park for Fitness Influencers
    B-to-C Events

    Jaybird Designs Glamping Experience in Glacier National Park for Fitness Influencers

    To support the launch of earbud company Jaybird’s latest true wireless headphones, Jaybird Vista, the brand designed a three-day experience, July 30-Aug. 1, for fitness influencers, athletes and wellness experts at Montana’s Upper Canvas Glamping Resort near Glacier National Park. The invite-only event included morning altitude runs through picturesque mountain climbs, an afternoon of river […]

  • Instabeach and Instaskate: Seasonal Events for Instagram’s Community of Creators
    B-to-C Events

    Instagram Builds Creator Community with Seasonal Events for Emerging Talent

    Three years ago, Instagram began activating seasonal events that bring together the platform’s community of emerging talent in an effort to support their business goals, celebrate Instagram and create spaces that encourage group content creation. Instabeach is the annual summer kickoff event held in July (this year, July 16 at Gladstone’s in Malibu, CA), and […]

  • In its Third Year, Behr’s Color of the Year Event Leverages the Great Outdoors
    B-to-C Events

    In its Third Year, Behr’s Color of the Year Event Leverages the Great Outdoors

    Color inspires design and, in the case of Behr, it inspires live events. For the third iteration of its Color of the Year campaign, the brand immersed 20 design and lifestyle editors and VIP partners in its 2020 color, a meadow-inspired hue, “Back to Nature,” with an overnight retreat to explore ideas and recharge. Held […]

  • trashtiki-fords-gin_food-waste
    B-to-C Events

    Three Tips on Reducing Food and Beverage Waste at Events

    The USDA estimates that 30 to 40 percent of the country’s food supply ends up in landfills, while the National Resources Defense Council (NRDC) reports that food waste is responsible for roughly the same amount of greenhouse gas emissions as 37 million cars—one in seven on the road today. So we caught up with Meredith Danberg-Ficarelli, […]

  • How Brands from Bacardi to Salesforce are Tackling Event åFood Waste Challenges
    B-to-C Events

    How Brands from Bacardi to Salesforce are Tackling Event Food Waste

    Reducing food and beverage waste is the new way to “go green” There’s a pressing topic that event marketers can no longer ignore: food waste. The USDA estimates that 30 to 40 percent of the country’s food supply ends up in landfills, while the National Resources Defense Council (NRDC) reports that food waste is responsible […]