Author archive for Sonia Andresson-Nolasco
Risky Buzzness: Guerrilla Marketing Walks the Line
Who can forget Cartoon Network’s 2007 “Aqua Teen Hunger Force” guerrilla marketing stunt that triggered a bomb scare and cost the brand and its handling agency $2 million paid to Boston-area authorities? (Ouch!) Or, last year at the World Cup in South Africa when during the Netherlands vs. Denmark match, two Dutch women were arrested...
BIC and Microsoft Find the Secret to Commuter Activations
Stopping busy commuters in their tracks can often be a marketer’s biggest challenge. But when brands turn to innovative partnerships and engaging product sampling techniques, the high volume of meaningful touches they make can significantly increase sales and brand loyalty. Though the trick is giving consumers something worth stopping for, it’s equally important to have...
Why Big Brands are Turning to Satellite Events
Whoever said that necessity is the mother of invention must have worked in marketing.
Brands Use iPads to Impress
Since the iPad launched, more event marketers are making it the handheld of choice for their events, especially for street programs designed to drive traffic online.