Author archive for Sonia Andresson-Nolasco
Pop-Tarts Pop Up in Retail
When Pop-Tarts set up a Facebook fan page last summer, it was flooded with more than two million consumers interested in talking about its toaster pastries. The online chatter, which included new flavor combination suggestions, inspired the Kellogg’s-owned brand to bring the excitement to life in a pop-up store. The result? The 3,000-square-foot Pop-Tarts World...
How Brands Are Tracking Consumer Sentiment With Social Media
When social media first came on the scene, many event marketers jumped in with both feet to leverage its ability to make connections and keep in touch with consumers and clients they only saw a few times a year at events. Since then, social media websites like Facebook and Twitter have evolved from basic community-building...
Grade A Experiences to Capture College Kids
As the lazy days of summer wound down and hints of autumn filled the air, it was back-to-school shopping season for parents and kids once again. It was also a sales opportunity that companies couldn’t afford to miss. Making meaningful connections with consumers during this period can make a brand stand out and influence what...
Good Things Come Small
If you are ready to turn over the keys to that fleet of gas guzzling shuttle buses at your next event, you’re not alone. For the third year in a row, asset management company Janus Capital Group has used pedicabs to transport athletes and their families during the annual New York City Triathlon held the...