B-to-C Events

Grade A Experiences to Capture College Kids

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As the lazy days of summer wound down and hints of autumn filled the air, it was back-to-school shopping season for parents and kids once again. It was also a sales opportunity that companies couldn’t…

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Comic-Con 2026, Part 2: Quests, Character Journeys and Cafes

More experiential pop-ups, stunts and installations from across San Diego The SDCC 2026 adventure continues in part two of our coverage from San Diego, where brands took up real estate across the Gaslamp… Sign in to continue reading This article is available to registered users. Email or Username Password Remember Me Forgot Password? Sign In […]
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  1. Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park
    Festivals & Fan Cons

    Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park

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  4. Coca-Cola Activates its Largest Footprint Yet at Essence Festival
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  5. Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event
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    Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event

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    Experiential Marketing Trend of the Week: Wedding Bells

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    Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations