Malibu Taps Stylish Influencers for New Product Launch - Event Marketer

Malibu Taps Stylish Influencers for New Product Launch - Event Marketer

Malibu Taps Stylish Influencers for New Product Launch

Malibu Rum may conjure the typical Caribbean image of palm trees and tiki huts. But for the launch of new low-calorie Malibu Island Spiced Rum, the brand sought to create an image befitting of a hip beach…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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