Author archive for Sonia Andresson-Nolasco
Brands Score With Super Bowl Sponsorships
For many brand marketers, there may be no bigger event than the Super Bowl, when practically all of America gathers around their TVs to watch not only the biggest football event of the year, but the boldest commercials that people will be buzzing about for weeks after the game is over. While Madison Avenue may...
Sports Minded Sponsorship Success
The biggest challenge in identifying how sports fans want to be engaged isn’t lack of information about who they are, what they’re watching and when or even where—it’s why they’re so passionate about their particular sport. So in recent years, event marketers have developed more rigorous research methods to get at the heart of why...
Getting Up To Speed
At this year’s Daytona 500, it wasn’t just the sunny Florida weather that was brighter than the previous year. The sponsor turnout was better, too. According to a recent sponsorship report by independent research provider IEG, NASCAR still has some hurdles to overcome but there is a slight resurgence of corporate interest in motor sports...
History Taps Food Truck for “Swamp People”
The History network put its Cajun food-themed Taste of the Bayou truck on the streets of Manhattan from March 28 to 31 to drive tune-in for the new season of “Swamp People,” a series that explores the heritage of the Cajun people. History’s key target was commuters, but with a vibrant food truck following in...