Author archive for Rachel Boucher
Super Bowl LII: Hallmark Spreads Love with Kittens, a Pop-Up and a Social Campaign
You may think of Hallmark and picture greeting cards, but the “moments” brand wants consumers to know it is so much more than that. For its Super Bowl LII presence, Hallmark, a founding partner of the Minnesota Super Bowl Host Committee, set out to bring to life the brands under its umbrella with multiple experiential...
CES 2018: Inside Google’s Playful Las Vegas Takeover—A Numbers Story
For its first major presence at CES in several years, Google put all its gumballs in one playful basket with a Las Vegas takeover for Google Assistant designed around the product’s call-to-action, “Hey Google.” The program involved a visual takeover with “Hey Google” out-of-home ads in 54 locations, including the airport, at hotels along the...
Super Bowl LII: StubHub Transforms Target Field into a Sports Fan’s Paradise
The Super Bowl marks StubHub’s largest event of the year, an opportunity to transform the act of handing over tickets that fans have ordered to the big game into a brand engagement. Each year, StubHub is charged with leveraging a physical location at which fans can pick up those tickets (Super Bowl tickets cannot be...
CES 2018: Amazon Stocks an Airstream with Partners and Smart Home Use Cases
Trading in a flashy stand for a subdued, but demo-rich footprint, Amazon and Intel parked their Smart Life Road Show Airstream trailer outside the Las Vegas Convention Center for CES (Jan. 9-12), showcasing the capabilities of Amazon Alexa (powered by Intel technology), Alexa-integrated products and partners, as well as advances in intelligent voice technology in...