Author archive for Rachel Boucher
Three Insights on Fan Experiences from Red Sox CMO Adam Grossman
In April the Boston Red Sox installed a virtual reality dugout activation at Fenway Park, an experience that offers behind-the-scenes and first person viewpoints, and represents yet another example of how sports stadiums have become high-tech playgrounds for fans. The modular replica dugout located in the Kids Concourse (with more being installed throughout the park...
Why the ‘Event Technologist’ Role is Gaining Momentum
In the advertising world, technologists are co-leading creative teams and offering expertise as developers and “digital storytellers.” In events, technologists’ roles are running deeper. While they used to remain behind the scenes managing the network or the app, today they have a front-row seat, collecting and interpreting analytics, live wiring experiential touchpoints and inventing experiences, too....
How TNT Boosted a Series Premiere at Tribeca
Looking to add an extra layer to its presence at the Tribeca Film Festival, TNT sponsored the annual Filmmaker Industry Party experience April 21 where it immersed attendees in the gritty SoCal lifestyle of the Cody crime family featured in its new series “Animal Kingdom.” The series was chosen for Tribeca Film Festival’s new Tune...
Inside the Unconference: Lessons From Three Offbeat B-to-B Events
If you’ve ever attended a session taught by a cowboy poet around a campfire, spent hours affixing stickers to a crowdsourced art installation or pitched a session with a Post-it note, then you’ve probably been to an unconference. While not a new category of b-to-b events, it’s a growing one fueled, in part, by a...