Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Engaging Yogis at Wanderlust 108 Events: Swisse Creates a Detox Zone
    B-to-C Events

    Swisse Wellness Creates a Product Sampling Oasis for Yogis at Wanderlust 108

    To increase its presence in the U.S., Australia-based vitamin and supplement brand Swisse activated a destination for its “wellness warrior” target at Wanderlust 108, Sept. 9 in Brooklyn, NY, offering consumers a soothing lounge, garden and detox center. Wanderlust 108, a one-day event series as part of the larger Wanderlust festivals, is described as “the […]

  • Halloween Experiential: Brands Treat Consumers to Stunts, Swaps and Snapchat
    B-to-C Events

    Halloween Experiential: Brands Treat Consumers to Stunts, Swaps and Snapchat

    Halloween is an experiential holiday. Between Halloween events, costumes, multisensory elements and, of course, “sampling,” it creates a natural opportunity for brands to infuse a little fun and engagement into the annual traditions. Entertainment platform Vevo last year hosted a Halloween extravaganza for employees that included a carnival freak show and plenty of engagement with […]

  • The Dunkin’ Donuts Tiny House Highlights a Small but Mighty Experiential Trend
    B-to-C Events

    The Dunkin’ Donuts Tiny House Highlights a Small but Mighty Experiential Trend

    The Dunkin’ Donuts tagline is “America Runs on Dunkin’” and this month the East Coast coffee and snacks chain has created a way for consumers to live it. The Home That Runs on Dunkin’ is a tiny house experience the brand has created in partnership with Airbnb and actress Olivia Wilde, designed to promote sustainable […]

  • Our Picks for the Top Brand Experiences at New York Comic Con
    B-to-C Events

    Our Picks for the Top Brand Experiences at New York Comic Con

    More than 250,000 people descended upon New York City for New York Comic Con, which took over the Big Apple Oct. 4-7. While the heart of the event took place within the Jacob K. Javits Convention Center, ancillary events like panels that used to fuel hours-long lines around the center were moved to strategic locations […]

  • nickelodeon_sunnyday_3_2018
    B-to-C Events

    How Toys ‘R’ Us Could be Saved by Experiential in Retail

    Brick and mortar retailers have faced increasing competition from online retailers for some time, but Toys ‘R’ Us became a poster child for the issue, and its ripple effects across an industry, when in June it closed hundreds of stores in the wake of a bankruptcy filing and planned auction. Last week, however, investors announced […]