Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Three Insights on Activating at Art Basel without a ‘VIP’ Experience
    B-to-C Events

    Three Insights on Activating at Art Basel without a ‘VIP’ Experience

    Between the world class art and parties, standing out at Art Basel is a tall order. For Marriott’s Tribute Portfolio, introducing consumers in the Miami Beach market to its independent hotels across the world, including its Royal Palm South Beach Miami property, required a dose of color and characters—something the brand is known for. Teaming […]

  • In The Pantone Pantry by Tribute at Art Basel, Consumers Explore the Color of the Year
    B-to-C Events

    In The Pantone Pantry by Tribute at Art Basel, Consumers Explore the Color of the Year

    Art Basel Miami Beach is known for celebrity attendees and a menu of invite-only, brand-sponsored soirees. Marriott’s Tribute Portfolio brands and partner Pantone created a decidedly consumer-friendly experience as together they revealed Pantone’s Color of the Year, Living Coral, during the festival with a pop-up Instagram museum-style installation called The Pantone Pantry by Tribute Portfolio. […]

  • POPSUGAR and Old Navy Holiday Giveaway Event
    B-to-C Events

    #TBT: PopSugar and Old Navy Host a Must-Have Holiday Gift Giveaway Event

    To usher in the holidays with custom content, consumer engagement and shareable moments, pop-culture media brand PopSugar teamed up with Old Navy on a giveaway event dubbed “Deck the Hauls,” at St. Ann’s Warehouse in the Dumbo section of Brooklyn, NY. The brands decked out the industrial space (which had a sweet view of the […]

  • B-to-C Events

    Multisensory Moments, Product Drops: Inside Reebok’s First ComplexCon Exhibit

    With its steal-worthy product drops out of a box truck built into the exhibit, bright a/v concepts, multisensory elements, retro colors and infusion of archival content, Reebok made a bold debut at ComplexCon, the annual event for sneakerheads and hypebeasts put on by media platform Complex, this year Nov. 3-4 in Long Beach, CA. And […]

  • How Sephora Engaged 5,000 Consumers and 50 partners in its Sephoria House of Beauty
    B-to-C Events

    A Convention Meets an Instagram Museum at the Sephoria House of Beauty

    Customers and clients of Sephora know the beauty retailer well for its bright environment, product assortment and for its discovery-based shopping model where consumers explore and test products on their own—a different approach than that of a traditional cosmetic department store experience. For its 20th anniversary this year in the U.S., Sephora turned to experiential […]