Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Prudential’s ‘Life Stages’ Escape Room Immerses Consumers in Financial Wellness
    B-to-C Events

    Prudential’s ‘Life Stages’-Themed Escape Room Immerses Consumers in Financial Wellness

    It’s not always easy to engage consumers in financial services, but Prudential helped spark conversations surrounding saving early, investing early and participating in workplace benefits with a life stages-themed escape room, as part of the Fast Company Innovation Festival, Oct. 22-26 in New York City. The Prudential Escape Room, a 1,056-square-foot multi-room activation, took place […]

  • Noteworthy Engagements from the Second Partners Squared Summit
    B-to-B Events

    Four Steal-Worthy Engagements from Square’s Partner Summit

    Tech conferences are a dime a dozen, but the leaders of the pack are leveraging creative venues and tactile experiences for attendees that often aren’t so “techy” at all. For brand-new events, it’s all in the details. Square, the mobile credit card payment brand, on Sept. 20 hosted its second Partners Squared Summit at a […]

  • Engaging Yogis at Wanderlust 108 Events: Swisse Creates a Detox Zone
    B-to-C Events

    Swisse Wellness Creates a Product Sampling Oasis for Yogis at Wanderlust 108

    To increase its presence in the U.S., Australia-based vitamin and supplement brand Swisse activated a destination for its “wellness warrior” target at Wanderlust 108, Sept. 9 in Brooklyn, NY, offering consumers a soothing lounge, garden and detox center. Wanderlust 108, a one-day event series as part of the larger Wanderlust festivals, is described as “the […]

  • Halloween Experiential: Brands Treat Consumers to Stunts, Swaps and Snapchat
    B-to-C Events

    Halloween Experiential: Brands Treat Consumers to Stunts, Swaps and Snapchat

    Halloween is an experiential holiday. Between Halloween events, costumes, multisensory elements and, of course, “sampling,” it creates a natural opportunity for brands to infuse a little fun and engagement into the annual traditions. Entertainment platform Vevo last year hosted a Halloween extravaganza for employees that included a carnival freak show and plenty of engagement with […]

  • The Dunkin’ Donuts Tiny House Highlights a Small but Mighty Experiential Trend
    B-to-C Events

    The Dunkin’ Donuts Tiny House Highlights a Small but Mighty Experiential Trend

    The Dunkin’ Donuts tagline is “America Runs on Dunkin’” and this month the East Coast coffee and snacks chain has created a way for consumers to live it. The Home That Runs on Dunkin’ is a tiny house experience the brand has created in partnership with Airbnb and actress Olivia Wilde, designed to promote sustainable […]