Author archive for Rachel Boucher
Why Brands are Falling in Love with the Maker Movement
With the mass-market release of 3D printers, drones and other tools that are transforming consumers into engineers, manufacturers and pilots, the Maker Movement, some experts say, could also become a catalyst for a new era in our economy. But beyond the economic implications, maker culture is also an influential platform for brand engagement. Enter Maker...
Arbella Teaches a Mobile Course in ‘Distractology’
Relaunching a six-year-old program with a fully integrated campaign strategy that mixes a mobile experience with digital engagement and content, Arbella Insurance’s nonprofit arm Arbella Foundation is parking its Distractology simulator experience at schools across southern New England. The simulator, which will make stops at high schools through June and continue while school is in...
AOL Activates a NewFront Block Party in NYC
Ditching staged presentations in favor of block party-style interactions, AOL transformed South Street Seaport in Lower Manhattan for its 2016 NewFront on May 3 with live music and activations. The “choose your own adventure” tactic paralleled the AOL user experience and how consumers curate content today, while introducing media buyers to its digital line-up this...
How Marie Claire Disrupted the Woman’s Conference
Transforming robotic networking into a bicoastal adventure, Marie Claire on March 21 connected 100 women in business on the East Coast with 100 women in business on the West Coast for “Power Trip.” The 36-hour conference designed with the “badass girl boss” and busy woman in mind didn’t waste a moment—including the six-hour plane ride....