Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • B-to-C Events

    Multisensory Moments, Product Drops: Inside Reebok’s First ComplexCon Exhibit

    With its steal-worthy product drops out of a box truck built into the exhibit, bright a/v concepts, multisensory elements, retro colors and infusion of archival content, Reebok made a bold debut at ComplexCon, the annual event for sneakerheads and hypebeasts put on by media platform Complex, this year Nov. 3-4 in Long Beach, CA. And […]

  • How Sephora Engaged 5,000 Consumers and 50 partners in its Sephoria House of Beauty
    B-to-C Events

    A Convention Meets an Instagram Museum at the Sephoria House of Beauty

    Customers and clients of Sephora know the beauty retailer well for its bright environment, product assortment and for its discovery-based shopping model where consumers explore and test products on their own—a different approach than that of a traditional cosmetic department store experience. For its 20th anniversary this year in the U.S., Sephora turned to experiential […]

  • How Four Seasons’ Pop Down Series Lets the Inside Out
    B-to-C Events

    F&B Talent, Installations: Inside the Four Seasons’ Influencer Event Series

    The Four Seasons with its sumptuous spaces and services may seem out of reach for some consumers. But to share its experience and talented chefs and mixologists with a broader range of consumers, Four Seasons created Four Seasons Pop Down, a series of installations in high-traffic areas of major cities, designed to inject a Four […]

  • Prudential’s ‘Life Stages’ Escape Room Immerses Consumers in Financial Wellness
    B-to-C Events

    Prudential’s ‘Life Stages’-Themed Escape Room Immerses Consumers in Financial Wellness

    It’s not always easy to engage consumers in financial services, but Prudential helped spark conversations surrounding saving early, investing early and participating in workplace benefits with a life stages-themed escape room, as part of the Fast Company Innovation Festival, Oct. 22-26 in New York City. The Prudential Escape Room, a 1,056-square-foot multi-room activation, took place […]

  • Noteworthy Engagements from the Second Partners Squared Summit
    B-to-B Events

    Four Steal-Worthy Engagements from Square’s Partner Summit

    Tech conferences are a dime a dozen, but the leaders of the pack are leveraging creative venues and tactile experiences for attendees that often aren’t so “techy” at all. For brand-new events, it’s all in the details. Square, the mobile credit card payment brand, on Sept. 20 hosted its second Partners Squared Summit at a […]