Author archive for Rachel Boucher
CES 2026: An Insider Tour of the Caterpillar Booth Experience
Come along on an exclusive “Insider Tour” of Caterpillar’s reimagined booth at CES 2026 where the brand highlighted both its 100-year legacy and where it’s headed with autonomous innovations and AI. It’s one of many experiences at the show where AI came to life in a design story, from color selections to customized engagements (design...
Watch: An Insider Tour of the Siemens Booth Experience at CES 2026
Join our exclusive “Insider Tour” of Siemens’ reimagined booth at CES 2026 featuring an engagement strategy rooted in real-life customer stories.CES 2026: An Insider Tour of the Siemens Booth Experience
Come along on an exclusive “Insider Tour” of Siemens' reimagined booth at CES 2026 featuring an engagement strategy rooted in real-life customer stories.
CES 2026: Personalization, Suites, AI in Design and Skin-deep Engagement
Artificial intelligence lives in everything now, from PCs to robots to cars to emotional support pandas. It’s also allowing experience builders to create the storytelling content and scenery of their dreams. Many booths across the now expansive CES 2026 show floor feature visible credits or disclaimers that the space features AI-generated content and that “characters...