Author archive for Rachel Boucher
Q&A: 10 Minutes With Sabrina Gonzales of Shutterstock
A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. Before joining Shutterstock, she held strategic marketing roles at a variety of brands, in a variety of sectors, including Netflix and Adobe, before doing what...
Ashley’s Shoppable ‘Listening Rooms’ Pop-up in L.A. Gets the Pentatonix Treatment
Nothing rings in cozy season for nesting millennials and Gen Zers like holiday music. And so, to get consumers feeling the spirit, and its latest furniture lines, Ashley teamed up with none other than Grammy Award-winning a cappella group Pentatonix on a Listening Rooms pop-up tied to the release of the group’s latest “The Greatest...
Five Ways to Balance Spectacle with Sincerity in a Drone Show Performance
Drone performances have become more affordable and, thus, ubiquitous, across the landscape. But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Premium freeze-dried raw dog food brand...
Industry Voices: How to Harness ‘Quiet Luxury’ in Event Marketing
From stealth wealth to quiet luxury, understated branding has gained attention this year thanks to characters in series like HBO’s “Succession” and the televised court room drama style of actress and wellness mogul Gwyneth Paltrow. While publications like Vogue have declared quiet luxury a trend of the year, others argue it’s a lifestyle shift that’s...