Author archive for Kenneth Briodagh
Talking Events And The Economy
When the economy hit the ground like Joe Frazier didn’t like its face event marketers could have fallen right down with it and hugged the canvas. But you didn’t. You took the left hook from accounting about your budgets and most recently the uppercut from the media and the public about your sponsorships and meetings....
Activating Inside Airports
They’re powerful affluent influential and… trapped. More than almost any other place without a golf course major airport terminals are full of business travelers. But it isn’t easy to get a piece of the action. Getting into airports and past security with your brand ambassadors and products for a short-term promotion is expensive challenging and...
Nerf creates new sport for fan fun
Can't find a sport that matches your corporate image? Hasbro's Nerf unit solved the dilemma by creating one of its own: Nerf Dart Tag. To give it an extra dose of legitimacy (think Frisbee Golf) it also created an official governing body the Nerf Dart Tag League (NDTL). The new sport set off on tour...
Launching a “green” mobile tour
Psst. Hey buddy. You wanna hear something nobody wants you to know? That green mobile marketing tour—you know the one with the alternative fuels and the solar panels? It may not be so green after all. Turns out some of the mobile tours being powered by clean fuels like biodiesel and hydrogen are actually being...