Kenneth Briodagh, Author at Event Marketer - Page 63 of 65

Author archive for Kenneth Briodagh

January 28, 2010

Talking Events And The Economy

When the economy hit the ground like Joe Frazier didn’t like its face event marketers could have fallen right down with it and hugged the canvas. But you didn’t. You took the left hook from accounting about your budgets and most recently the uppercut from the media and the public about your sponsorships and meetings....

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January 28, 2010

Activating Inside Airports

They’re powerful affluent influential and… trapped. More than almost any other place without a golf course major airport terminals are full of business travelers. But it isn’t easy to get a piece of the action. Getting into airports and past security with your brand ambassadors and products for a short-term promotion is expensive challenging and...

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January 28, 2010

Nerf creates new sport for fan fun

Can't find a sport that matches your corporate image? Hasbro's Nerf unit solved the dilemma by creating one of its own: Nerf Dart Tag. To give it an extra dose of legitimacy (think Frisbee Golf) it also created an official governing body the Nerf Dart Tag League (NDTL). The new sport set off on tour...

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January 28, 2010

Launching a “green” mobile tour

Psst. Hey buddy. You wanna hear something nobody wants you to know? That green mobile marketing tour—you know the one with the alternative fuels and the solar panels? It may not be so green after all. Turns out some of the mobile tours being powered by clean fuels like biodiesel and hydrogen are actually being...

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January 28, 2010

How Twitter adds value to events

If you’re not making Twitter an integral part of your events’ lifecycles you’re just flocking around. Here are eight ways you can add value to your events via the Twitter-verse. Part 1: The Mechanics of Flight Before you can become a tweeter of renown who makes every event a conversation there are some basics to...

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